Most webmasters know that Adsense generates a sizeable source of additional advertising income. Its no big secret anymore and plenty are doing it right now as I write.
That's why the majority of them use it to go after high paying keywords.
They have lists that tell them what those high paying keywords are and have even utilized a variety of methods to identify them. But wait,pay attention here!
After putting up these supposed-to-be high paying keywords into their pages, the money they expected to come rolling in is not really coming in.
What is it that they are doing wrong?
Having the pages with those high paying keywords is one thing, but driving traffic to those pages is yet another matter entirely, and is often the missing factor!
Whats the use of having all these high paying keywords with no traffic coming in to make you adsense money? Its pretty much a waste of your time.
The thing is, to get visitors to your high paying keyword pages, you NEED TO optimize your site navigation.
Stop and think about how visitors are using your website. What brought them there? What are they looking for? Some are simply surfing around while others are looking for something and one or more of your high paying keywords was used to steer them your way.
After a visitor has landed on a certain page, they have the tendency to click on another page that sounds interesting.
They get there because of the other links that appear on a page that they had landed on.
This is called Site Navigation. It is all about enabling visitors to move around your site.
And one powerful way of maximizing your Adsense earnings!
A typical website has menu links on each page. The wording on these links is what grabs a visitor’s attention and gets them to click on one of those links that will take them to another page on that website.
Links that have “free’ or “download” are oftentimes good attention-grabbers.
Think of how many times that you yourself were drawn into clicking on such links.
This navigation logic can also be applied to driving traffic to your high paying keyword pages. There are some websites that are getting a lot of traffic from search engines, but yet have low adsense earnings.
The trick is to try and use some cleverly labeled links to get the visitors off those pages and navigate them to the higher earning pages.
This is one great way of turning real cheap clicks into real dollars.
Before you begin testing to see if this same style will work for you and your website, you need to have two things.
Something to track and compare to AND some high earning pages you want to funnel your site traffic to. An option is to select a few of your frequently visited pages.
This can ensure faster results for you.
Now, the next thing to do is think of ways to get visitors viewing a particular page, to click on the link that will take them to your high earning pages.
Hint: Come up with a catchy description for that link. Come up with a catchy and unique description for the link. Think of something that people do not get to see everyday.
That will trigger their curiosity enough to see whats behind the intriguing high paying keyword link.
You can also use graphics to grab your readers’ attention.
There really is no limitation as to what you can do to make your link noticeable.
If you are after the success of your site, you will do everything it takes just to achieve that goal. Just be creative.
As far as many adsense advertisers are concerned, there are no written and unwritten laws to follow regarding what they write.
Just as long as you do not overstep the guidelines of the search engines, then go for it.
Just make sure you are familiar with what Google tolerates so as to not get your site banned and lose out on adsense revenue.
Also remember that it is all about location.
Once the perfect attention grabbing description has been achieved, you have to identify the perfect spot on your page to position that descriptive link to your high paying keyword page.
There is nothing wrong with visiting other websites to see how they are going about maximizing their site navigation.
Plenty of others do the same,its a good thing to see what the competition is doing.
“Hot pages” or “Most read” lists are very common and overly used already. Get to know the ones that many websites are using and do not try to imitate them. Again,try to be unique.
Another way of doing it is to try and use different texts on different pages.
That way you will see the ones that work and what does not. Try to mix things around also. Put links on top and sometimes on the bottom too. This is how you go about testing which ones get more clicks and which ones are being ignored.
Let the testing begin. Testing and tracking until you find the site navigation style that works best for you site. Its all about researching,testing,tweaking,and so on until your site is fully optimized and monetized to earn money. Adsense and high paying keywords,what a team,those with your creative mind will go far.
Jeffrey P Struck
Gardner,Massachusetts,01440
http://affiliatefunnel.com/?rid=4390
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