Google, is clearly the undisputable leader in search engines from way back when until now, and is placing a high importance on the quality and relevancy of its search engines.
Most especially now that the company is public property. In order to keep the shareholders and users of its search engines happy, the quality of the returned results are given extreme importance.
For that in mind, doing the wrong things within the adsense program and other forms of
advertisements, whether intentional or not, can result in a severe penalty,
maybe get you banned and have your adsense account terminated.
So for those who are thinking of making a career in the adsense program, do not just think of the strategies you will be using to generate more earnings.
Consider some things before you actually get involved. A ounce of prevention is worth the cure.
Hidden texts.
Filling your advertisement page with texts to small to read, has the same color
as the background, and using CSS for the sole purpose of loading them with rich keywords
content and copy will earn you a penalty award that is given to those who are hiding links.
Page cloaking.
This is a common practice of using browser or bot sniffers to serve the bots
of a different page other than the page your visitors will see.
Loading a page with a bot that a user will never see is a definite Google no-no.
This is tricking them into clicking on something that you want them to but they may not want to go to. You wouldn't want someone to do that to you,so refrain from doing the same.
Multiple submissions.
Submitting multiple copies of your domain and pages is another thing to
stay away from.
I am unclear as to whether or not that applies to blog pages as well.
(Will get the answer for you all as soon as possible.)
For example, trying to submit a URL of an adsense as two separate URL’s is inviting trouble and even most likely adsense account termination.
Likewise, this is a reason to avoid auto submitters for those who are receiving submissions. Better CHECK FIRST to see if your domain is submitted already with a certain search engine before you try to submit to it again.
If you see it there, then move along.
No point contemplating whether to try and submit there again.
I do not believe that it applies to updated pages being submitted to places such as http://www.pingomatic.com.
Link farms.
Be wary of who and what are you linking your adsense to.
The search engines know that you cannot control your links in.
But you can certainly control what you link to.
Link farming has always been a rotten apple in the eyes of search engines, especially Google.
That is reason enough to try and avoid them.
Having a link higher than 100 on a single page will classify you as a link farm so please try not to make them higher than that.
Page rank for sale.
If you have been online for quite some time, you will notice that there are some sites selling their PR links or trading them with other sites.
If you are doing this, you can likely expect a ban anytime. It is okay to sell ads or gain the link.
But doing it on direct advertisement of your page rank is a way to get on a search engines bad side. You don't want to tick off any search engines,expecially Google!
Doorways.
This is similar to cloaking pages. The common practice of a page loaded with
choice keyword ads aimed at redirecting visitors to another “user-friendly” page is a big issue
among search engines.
There are many seo firms offering this kind of service. Now that you know what they actually are, try to avoid them at all costs.
Multiple domains having the same content.
In case you are not aware of it, search engines look at domain IP’s, registry dates and many others. Multiple domains having the eact same content is not something you can hide from them. The same goes with content multiplied many times on separate pages, sub domains and forwarding multiple domains to the same content.
Many of the above techniques apply to most search engines and is not entirely for Google
only.
By having a mind set that you are building your adsense together with your pages for the
human users and not for bots, you can be assured of great things for your ads and sites.
Not to mention avoiding the wrath of the search engines and getting your adsense and site
account terminated altogether. Use your head and you will prosper.
Jeffrey P Struck
No comments:
Post a Comment